our story

Fleur and Sheeree, friends, sisters-in-law and business partners. Over the past 15 years, we've collaborated on various ventures, dedicating the last six years to managing and owning hospitality businesses in the picturesque Coromandel.

The realisation of Oh So Pretty has been a cherished dream for us, one that had to wait as our hospitality endeavours demanded our unwavering focus and energy. With a solid foundation and an exceptional team now in place, we're thrilled to take a step back and pursue our dream of curating a store that offers all things gorgeous.

Oh So Pretty emerged from our deep appreciation for beauty and a genuine desire to make it effortlessly accessible – even from the comfort of your couch.

Beyond our love for aesthetics, we are passionate about making a positive impact in our community, particularly for individuals with disabilities. Our vision is to grow to a point where we can provide employment opportunities for those who need extra support, exemplified by individuals like Fleur's 22-year-old son, Kieran. Our commitment extends beyond just a pay check; we aim to offer a living wage, a nurturing environment for learning, a sense of belonging, and the joy of being part of something meaningful.

Driven by this purpose, we've elevated our passion for beautiful clothing, home decor, giftware, and jewellery to create an online platform. Every item you find on our platform has been meticulously sourced and selected, meeting our stringent standards of quality and proudly carrying the Oh So Pretty seal of approval.

Regardless of where you are, browse with confidence, knowing that your shopping experience is backed by our dedication to excellence. Should you need any assistance, we're here and eager to help.

We genuinely love what we do, and we hope your shopping journey with us brings you as much joy as curating it brings to us.